Top 10% vertical AI efficiency trophy

Rilla: #6 of 83 by ARR per employee

Rilla is ranked #6 of 83 vertical AI companies on Vertical Velocity with $530K ARR per employee. The company is #1 in Home Services AI and is tracked as part of the vertical AI efficiency benchmark.

Company metrics

  1. Overall rank #6 of 83
  2. Category rank #1 in Home Services AI
  3. ARR per employee $530K/emp
  4. Estimated ARR $70M
  5. Headcount 132
  6. Headquarters New York, NY

What the company does

Rilla is an AI-powered virtual ride-along platform for home service sales reps that records field visits and provides coaching insights to boost conversion rates and revenue per job. The platform serves home services companies in HVAC, pest control, roofing, and other trades where managers cannot physically accompany every technician on every sales call. Rilla's AI transcribes and analyzes in-home conversations, scoring each interaction against proven sales frameworks and flagging missed upsell opportunities or objection-handling gaps. The company pioneered the concept of virtual ride-alongs in field services, giving sales managers visibility into rep performance that was previously impossible without being physically present at the job site.